Jay Ward presents Quisp

Quisp

Quisp and the similarly marketed cereal Quake were originally released in 1965 in the United States by the Quaker Oats Company and generally advertised together (during the same commercial) with their character mascots competing against each other. The ads were cartoons created by Jay Ward, who also created the cartoon characters Rocky and Bullwinkle, Dudley Do-Right, and many others, and the Quisp ads used some of the same voice actors as the Rocky and Bullwinkle series, including Daws Butler as the voice of Quisp (an alien) and William Conrad as the voice of Quake (a miner). In an interview, Ward's creative partner Bill Scott described Ward's involvement in cereal advertising: "When the cereal company approached Jay about doing this stuff — I think it was in 1961 — he said, 'We’ll only do it as long as it’s fun.'"