Thursday, June 25, 2015

Captain Tootsie -- a spokeshero goes mainstream

In the Golden Age of Comics, regular readers saw a lot of Captain Tootsie
Captain Tootsie is an advertisement comic strip created for Tootsie Rolls in 1943 by C C Beck, Peter Costanza and Bill Schreider (1950 onwards). It featured the title character Captain Tootsie and his sidekick, a boy named Rollo, and two other young cohorts named Fatso and Fisty. It had stories in the form of full color one-page Sunday strips, black and white daily strips, and two issues of a comic book of the same title released by Toby Press. The advertisement comic was featured by many publishers and in the newspapers.
For fans of the medium. The name C.C. Beck should ring a bell. He co-created Captain Marvel, arguably the most popular comic book character of the era.


























The character was popular enough to have his own comic book for a couple of issues. Surprisingly, there was no mention of Tootsie Rolls in either the stories or the ads.










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